Pique the middleman: How Barcelona´s centre-back was behind lucrative shirt deal

Gerard Pique was the unlikely man behind Barcelona s lucrative new shirt sponsorship deal.

Club president Josep Maria Bartomeu revealed it was the Spain international who gave the club a foot through the door by arranging a meeting with his friend, Rakuten CEO Hiroshi Mikitani midway through 2015.

That meeting came in the weeks after Bartomeu had been re-elected Barca president, with Pique s wife Shakira also involved in the planning.

Well over a year later, the Japanese company have now been confirmed as Barca s new shirt sponsors from 2017-18 in a four-year deal worth an initial €55m-per-season, plus incentives €5m for Champions League success and €1.5m for winning LaLiga.

I m with my friend Mickey visiting the Rakuten s office. Great time in Tokyo with him and his family!

— Gerard Piqué (@3gerardpique)

The deal began at a dinner hosted by Gerard Pique at Hiroshi Mikitani s house in San Francisco in 2015, revealed Bartomeu at an event announcing the deal.

Shakira and Pique are good friends of Mikitani and they organised a dinner.

We met there and we spoke about the future and Rakuten s interest Pique helped us a lot here.

Gerard is one of us so the agreement is good to FCB. Gerard knew many steps but not all of them!

Pique s grandfather, Amador Bernabeu, is a former vice-president of Barcelona and it seems he has a similar entrepreneurial spirit.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *